Amazing And Unique 2020 Digital Marketing Trends That You Must See

Digital marketing is an ever-growing trend that is slowly gaining the attention of users worldwide and there is a big possibility that it could dominate the world of advertisements.

So, how do you endorse your product in such a way that you attract potential customers without trying too hard? First, you choose a platform in which to present your product. Second, you think of creative ways to help users navigate and stay on your application or website.

Are you curious about how all this works? Lucky for you, this article gives you the latest trends that could lead the market in 2020.

The Ability To Have A Virtual Shopping Experience

online shopping

The online market nowadays utilizes social media as a way to reach potential customers. Applications such as Instagram report that as much as 60% of their users find and purchase products while using the app. Pinterest also boasts of 70% of customers using the app as a channel to buy many products. A growing number of transactions online keep the virtual shopping trend popular and well-known to almost anyone with a smartphone. The mechanics are as follows:

  • A seller/ company uses sponsored posts to gain customer attention.
  • The user clicks on the picture, and the product’s prize appears.
  • Tapping on the price brings the user to the sellers’ profile.
  • The user can now browse for more products, and there is an increased chance of buying more items.

Because of this tactic, sellers can now increase the chances of creating traffic in their profiles, as well as breaking barriers when it comes to shopping. Many see this trend as something that can dominate the succeeding years.

Widespread Advertisements Using Gadgets

social media apps

As time passes by, endorsements become more popular and relevant in smartphones rather than the TV or radio. This shift is because the world of advertising now focuses on the following platforms:

  • Social media
  • Different applications used in tablets, mobiles, and smartphones
  • Video ads
  • Internet Service Providers

When advertisements suddenly appear while using an app, the user most likely sits through the ad, and this increases the chances of the product or business getting noticed, especially if it happens over and over again. According to a study conducted by DemandBase, 80% of the population believes that technology is a big part of the future of digital marketing.

Improved Voice Search

Voice search

Voice searches didn’t have a reputation as good as the one it has nowadays because of faulty sound processing. Luckily, the software improved, and the service is deemed as more practical and needed among users of different ages. Tech enthusiasts see the voice search trend as something that will further spread among smartphone users in the future, especially if businesses start using this platform to reach potential customers. Below are the results of a survey conducted by Flimper Blog:

  • 50% of users research topics and products through voice search.
  • 42% of users see the voice search trend as an essential thing in most devices.
  • Voice search will eventually answer 50% of all questions by users in the next few years.
  • 40% of adults use voice search at least once every day.
  • 25% of users from ages 16 to 24 use voice search on their smartphones.

Many believe that certain internet services will probably start implementing the improvement of this trend to boost sales, attention, and popularity among customers further.

Using Podcasts To Boost Marketing

Podcast marketing

Podcasts are the latest addition to marketing trends. Users and listeners agree that this platform is the best way to reach listeners most authentically and realistically. Podcasts cater to different types of potential customers: from people on the go to those who want to relax in their homes. Quick and accessible, this platform is an essential factor in digital marketing. Here are reasons why you should start investing your time and efforts into making podcasts:

  • Users love the versatile nature of podcasts.
  • A listener can have access to everything the podcast has to offer, without too much effort on their part.
  • A percentage of the population absorbs more information by listening, not just visually.
  • Users tend to pay more attention to a product mentioned in their preferred podcasts.
  • There is a particular connection between the host and listener, gaining more trust and credibility.
  • Hosts can better explain and endorse a product they want to introduce to customers.

Investing in podcasts also means finding the right materials you need to achieve a successful session. You must keep in mind that the key to gaining more listeners is producing high-quality recordings. Here are the things you need:

  • A microphone
  • A digital recorder
  • A computer and smartphone
  • Headphones

Chatbots Offering Users Additional Assistance

Chatbots

Most people know chatbots as “artificial conversational entities” that provide site visitors with assistance and information if needed. Web developers use this type of artificial intelligence to help users when an actual employee is not online. A company uses a chatbot for the following reasons:

  • Speedy replies to concerns regarding how to go through a website.
  • They are helping users solve an issue or complaint.
  • Give users information, facts, and answers to their questions.
  • It gives users a walkthrough on registrations or requests.

Although chatbot still has a long way to go in terms of improvement, people see it as a great way to continue business operations despite not having a live person answering.

Letting Users Have Access To Interactive Platforms

Interacting can mean a lot of things in the digital market. Business owners can post ads, develop applications with filters, allow users to instantly edit a 360-degree video, or let them answer quizzes and polls. Many see this strategy as fun and easy to use, which is why most developers try to improve in this field continually. Here are the main reasons why people see this platform as something that may dominate 2020:

  • It’s easy to navigate.
  • Ads don’t pop up as much as other platforms allow.
  • Users don’t realize the amount of time they’re using.
  • You can share and post quizzes and polls, which increases the likelihood of inviting new visitors.
  • Sharing is an instant way of endorsing a product.
  • People have fun answering light and carefree questions.

11 comments on “Amazing And Unique 2020 Digital Marketing Trends That You Must See”

  1. Kevin Reply

    Hi there, 

    This is actually a really useful article. Marketing results in traffic, and traffic equals money. I might implement something like a chatbot on my website in the future. I’m planning to be delivering personal coaching starting next year, so such a tool might come in handy. Social media still is number one, I think. Almost everyone uses it and interacts with each other. Thanks for yet another great article! 

    Have a great day! 

    • SJB Reply

      Hello Kevin,

      Thank you for your kind comments. I’m glad you found it useful. Best of luck to you with your website in the upcoming year. 

  2. Yuuki Reply

    As a matter of fact, now it is 21 century. There are a lot of elements are changing, such as learning attitude, marketing and making money. For example, online shopping is very common. Youtubers are able to earn money by ads in their movies. Social networks can be used to earn livings. Of course, there will be a lot of ways to create pipe of wealth. If you try it after your work, financial freedom is shaking hands to you.

    • SJB Reply

      Yes, a lot is changing and we need to keep up with it all. Starting part-time is the perfect answer to start making money online. Thank you for your comment. 

  3. Christine Reply

    This is a very interesting post. I didn’t know that Pinterest can be used for shopping. I thought people click on the photos, but for shopping they go straight to other sites, but obviously, what you explained makes a lot more sense. I don’t know why I never thought of that before. It’s time to use Pinterest more consistently 😉 

    Podcasts, although they have been in use for a long time, are still a new concept to me. I still don’t know how to use them … silly, I know. 

    I am not a fan of chat bots. The reason for that is that Twitter online support uses bots, and every time I have used them – or better said, attempted to use them, it turned out to be an extremely frustrating experience, receiving repetitive robotic replies without ever getting to the gist of the problem, not once helping out, not once. It is impossible to reach a real person on Twitter support, and in every instance I had to find the solution myself. So, chat bots are not on my favorite list. 

    I will definitely start using Pinterest and Instagram more, and I am going to look into podcasts as well. Are any topics good on podcasts? What are favorite topics on podcasts (if there are)?

    • SJB Reply

      Hello Christine. It sounds like you’re pretty active online as well. Thanks for stopping by to read my article. Pinterest is all about pictures and what better to get someone’s attention than a nice picture. Let me know how that goes for you. As far as podcasts are concerned, it may sound a little corny but I really like Dr. Phils podcast. 😉 Best wishes to you! 

  4. Travis Reply

    I have recently started my own website, and it seems like every friend I tell about it ask me if I am doing a podcast! I hadn’t planned on it but with everyone asking the same question, I may have to do one to connect with more people, since I guess reading is not as popular as it once was! Thank you for the information, this has been very helpful!

    • SJB Reply

      Hello Travis, Thank you for stopping by. I hope everything goes well for you. Best wishes. 

  5. Tyson Reply

    Hey again Sonia!

    I just saw this article and wanted to add my 2 cents in as well. I’m amazed at all the ways digital marketing has taken a hold of our lives. Every app I use (almost every one anyway), and most devices including my TV has ads running all the time. If you’re on the other side of that being the one to make a provide these advertisements, there’s a crazy amount of opportunity to be had out there!

    Especially with Pinterest, that place is a gold mine of opportunity. Free business accounts, huge audience, lots of buyers, etc.

    But are podcasts really that popular still? I always thought it was something that was going to pass years ago, but even political figures are dipping into that pool now when I thought for sure there wasn’t that many listeners out there. 

    Anyhow, thanks again for the solid article!

    • SJB Reply

      Thank you for sharing your thoughts. you are so right! There is so much opportunity on the web! Yes, I believe that Podcasts are becoming more and more popular. Television hosts are using them more than ever. I guess it may also depend on your niche. Best wishes to you. 

  6. Dean Reply

    I think the Interactive Platforms will continue to dominate in 2020. People do love interacting and through this, businesses are able to reach out to consumers without having to push so hard.

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